Nippon Paint MD Sharad Malhotra on India Strategy: Welcomes Competition

• Nippon Paint India is positioning itself uniquely in the competitive Indian paint market, focusing on specific 'battlefields' to win.
• The company's strategy involves decentralized decision-making, category expansion, and a focus on consumers and dealer networks.
• Nippon Paint leverages its 145 years of global expertise with an 'India-first approach', empowering local management for decisions like pricing and IPL partnerships.
• Instead of just copying competitors, Nippon Paint focuses on technology, product innovation, and diverse channels, including B2B segments like railways.
• The company plans significant expansion in North India, including new manufacturing facilities, increased sales teams, and potential acquisitions, aiming for substantial growth.