Ogilvy's Future: Creativity, AI, and Piyush Pandey's Enduring Legacy in Advertising

• Ogilvy India's Chief Creative Officers discuss the future of advertising post-Piyush Pandey, focusing on creativity, AI, and industry challenges.
• Piyush Pandey's legacy is defined by 'motion, curiosity, and courage,' urging the industry to 'move forward' rather than preserve the past.
• The discussion addresses whether creativity remains advertising's most valuable currency amidst increasing automation, data, and AI.
• Challenges include the erosion of creative authority, risk aversion, and the impact of AI on originality and brand storytelling.
• The conversation explores how Ogilvy can uphold Pandey's vision while adapting to new industry dynamics like freelance talent and platform-first fame.

Why It Matters: Ogilvy India navigates the future of advertising, balancing Piyush Pandey's legacy with AI and evolving creative landscapes.