Publicis Starcom Wins Flipkart's ₹750 Cr Media Account; Prasar Bharati Proposes D2M PPP

• Publicis Starcom secured Flipkart Group's ₹750 crore integrated media mandate, a major win in Indian advertising, covering brands like Myntra and Shopsy.
• Prasar Bharati proposes a Public-Private Partnership (PPP) model for a nationwide Direct-to-Mobile (D2M) broadcasting rollout, as per MIB's Annual Report.
• Major ad holding companies (WPP, Omnicom, Havas) are repositioning AI as core agency infrastructure, moving beyond feature-based applications.
• X has responded to MeitY regarding Grok misuse, assuring corrective actions like account suspension, with the government seeking further clarifications.
• Disney+ plans to introduce vertical video and new advertising tools later this year to boost user engagement and ad appeal, announced at CES Las Vegas.

Why It Matters: Major ad deals, D2M broadcasting, AI in advertising, and streaming innovation shape the media landscape.