Sandeep Mehrotra Appointed COO, Ad Revenue at Zee Entertainment

• Zee Entertainment Enterprises Ltd. ('Z') has appointed Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective February 3, 2026.
• Mehrotra will be responsible for maximizing advertisement revenue by leveraging the convergence of linear and digital businesses.
• He will be based at the Company’s headquarters in Mumbai and report to CEO Punit Goenka.
• Mehrotra brings extensive experience in P&L management, multi-portfolio monetization, and enterprise growth.
• Laxmi Shetty will continue to lead the advertisement revenue vertical under Mehrotra’s guidance.

Why It Matters: Sandeep Mehrotra joins Zee Entertainment as COO, Ad Revenue to drive integrated monetization across platforms.