Shankh Air Challenges Norms with Flat Fares in India's Volatile Aviation Market

• Shankh Air, launching in April, will offer flat fares year-round, rejecting dynamic pricing common in Indian aviation.
• Managing Director Shravan Kumar Vishwakarma states the airline will charge only actual transportation costs, avoiding festival premiums or last-minute spikes.
• The strategy aims for higher seat occupancy by keeping prices nominal, targeting middle-class travelers.
• Operations begin with five Airbus A320 aircraft, connecting Uttar Pradesh with metro cities like Delhi and Mumbai, and regional hubs.
• This contrarian model will test if affordability can be a viable alternative to surge-driven pricing in a competitive market.

Why It Matters: Shankh Air's flat-fare model challenges India's aviation norms, betting on affordability and high occupancy.