WPP Appoints Publicis Veteran Guillaume Epstein to New Global Commercial Role

• WPP has appointed Guillaume Epstein as its global head of commercial, a newly created role.
• The appointment aims to simplify WPP's operations and client engagement model.
• Epstein will streamline pricing, contracts, and client negotiations across WPP's global network.
• He joins WPP from Valtech, previously spending over a decade at Publicis Groupe in senior finance and commercial roles.
• This move is part of WPP's ongoing transformation strategy to simplify its organizational structure and standardize commercial practices.