AI Transforms Influencer Marketing: Atomberg Builds Custom Tool for Deeper Attribution

• Brands struggle to measure influencer campaign impact beyond basic metrics, especially multi-channel brands like Atomberg.
• Arindam Paul, Atomberg's CBO, highlights that audience attention quality outweighs raw reach for meaningful impact.
• Paul developed an internal AI-based tool to score creator campaigns based on business-specific logic.
• The tool analyzes video links, costs, engagement, and themes, generating a 0-100 score to identify effective content and budget waste.
• AI enables custom decision-making infrastructure, moving beyond generic analytics and becoming a core marketing skill.