Air India's "Change Is in the Air" Campaign Reveals Major Transformation

brand marketing
S
Storyboard•12-12-2025, 13:28
Air India's "Change Is in the Air" Campaign Reveals Major Transformation
- •Air India launched its "Change Is in the Air" campaign, showcasing ongoing transformation across its domestic network.
- •The campaign highlights refurbished cabins, elevated inflight dining, enhanced digital journeys, and Indian hospitality.
- •By end-2026, over 90% of Air India's domestic flights will offer the new experience, supported by aircraft retrofits.
- •New world-class lounges are planned for Delhi, San Francisco, and New York (JFK), alongside a new international menu.
- •The Maharaja Club loyalty program will unify, and service training is scaling up for the elevated product.
Why It Matters: This signals a significant upgrade in Air India's passenger experience.
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