Air India’s 10-million-strong Maharaja Club loyalty programme will also soon transition into a unified group-wide programme, offering a more seamless experience.
brand marketing
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Storyboard12-12-2025, 13:28

Air India's "Change Is in the Air" Campaign Reveals Major Transformation

  • Air India launched its "Change Is in the Air" campaign, showcasing ongoing transformation across its domestic network.
  • The campaign highlights refurbished cabins, elevated inflight dining, enhanced digital journeys, and Indian hospitality.
  • By end-2026, over 90% of Air India's domestic flights will offer the new experience, supported by aircraft retrofits.
  • New world-class lounges are planned for Delhi, San Francisco, and New York (JFK), alongside a new international menu.
  • The Maharaja Club loyalty program will unify, and service training is scaling up for the elevated product.

Why It Matters: This signals a significant upgrade in Air India's passenger experience.

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