Dentsu Launches dentsu.Connect in India for Unified Data, Media & Tech Delivery

• Dentsu launched dentsu.Connect in India, a global operating system unifying data, media, and technology delivery for smarter decision-making.
• The platform aligns with dentsu's global framework, enabling teams to leverage common intelligence, platforms, and workflows at scale.
• Powered by dentsu India’s Data & Technology (D&T) team, it integrates data, engineering, AI, analytics, and martech/adtech capabilities.
• dentsu.Connect offers clients a single entry point to integrated growth solutions, reducing fragmentation and increasing automation.
• Harsha Razdan and Shirli Zelcer highlight the platform's role in driving sustainable growth, efficiency, and AI-led predictive decisions.

Why It Matters: Dentsu's dentsu.Connect unifies data, media, and tech in India for smarter, AI-driven client solutions.