Emma Raducanu Secures Lucrative Uniqlo Endorsement, Concluding Eight-Year Nike Collaboration

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Emma Raducanu Dumps Nike for Multi-Million Pound Uniqlo Deal

Nike Loses Emma Raducanu as British Star Switches to Uniqlo in Major Sponsorship Shake-Up

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Storyboard•24-02-2026, 13:18

Emma Raducanu Dumps Nike for Multi-Million Pound Uniqlo Deal

•British tennis star Emma Raducanu signs a lucrative multi-million pound sponsorship deal with Japanese apparel giant Uniqlo, ending her eight-year partnership with Nike.
•Raducanu becomes Uniqlo's newest Global Brand Ambassador, championing its LifeWear philosophy, following in the footsteps of tennis legend Roger Federer.
•Her departure adds to Nike's challenges, as the sportswear giant faces slowing growth, supply chain issues, and intensifying competition.
•Raducanu is set to debut her Uniqlo kit at Indian Wells next week, despite a mixed performance record this season.
•This strategic move strengthens Uniqlo's UK presence and marks a commercial milestone for Raducanu, who also endorses Wilson Sporting Goods and Tiffany & Co.

Read Full Article on Storyboard in English

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