•Eternal Ltd (formerly Zomato) has infused Rs 450 crore (around $50 million) into its quick commerce subsidiary Blinkit via a rights issue.
•The investment aims to strengthen Blinkit's operations as competition intensifies in India's fast-growing instant delivery segment.
•This follows a larger Rs 2,600 crore investment last year, underscoring Eternal's commitment to Blinkit.
•Rivals like Zepto and Swiggy are also making significant investments, with Zepto raising $450 million and Swiggy planning to raise Rs 10,000 crore.
•Albinder Singh Dhindsa leads both Blinkit and Eternal; Deepinder Goyal stepped down as CEO in January 2026 to explore new ventures but remains Vice Chairman and Director.
