Godrej Enterprises Group Unveils 'Amethyst' AI Engine for Business Transformation

• Godrej Enterprises Group (GEG) launched 'Amethyst', a unified AI engine to scale AI adoption across its diverse businesses.
• Amethyst integrates AI platforms, training, intelligent agents, and orchestration tools into a single enterprise-wide system.
• The platform aims to support automation and decision-making across sales, supply chain, manufacturing, finance, and HR functions.
• GEG anticipates productivity gains of 10-15% by shifting from manual to integrated, end-to-end AI-driven processes.
• Amethyst includes a shared data and governance layer ensuring consistent oversight, security, ethics, and compliance for all AI use cases.

Why It Matters: Godrej's Amethyst AI engine aims to standardize and scale responsible AI across its businesses for efficiency.