Groww Slashes Branding Spend in Q3 FY26 as Customer Acquisition Costs Plummet 33%

Brand Marketing
S
Storyboard•14-01-2026, 15:59
Groww Slashes Branding Spend in Q3 FY26 as Customer Acquisition Costs Plummet 33%
- •Groww's parent company, Billionbrains Garage Ventures, reduced branding expenditure in Q3 FY26.
- •Customer acquisition cost (CAC) for Groww fell by 33% quarter-on-quarter to Rs 900.
- •Despite a 26% year-on-year revenue increase to Rs 1,261 crore, net profit declined 28% to Rs 547 crore.
- •Groww's transacting user base grew 25% year-on-year to over 20 million, adding 217,000 NSE active clients.
- •Total customer assets increased by 39% year-on-year, indicating strong investor participation.
Why It Matters: Groww strategically cut branding spend while achieving significant customer acquisition cost reduction and user growth.
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