HUL Reshuffles Leadership to Combat D2C Disruption in FMCG Market

• Hindustan Unilever (HUL) CEO Priya Nair has initiated a leadership reshuffle in Beauty & Personal Care and Foods & Refreshments to address D2C competition.
• Internal veterans appointed for beauty, while former Britannia CEO Rajneet Kohli joins for foods, blending institutional knowledge with external perspective.
• The disruption is structural, with D2C players leveraging lower distribution barriers and social media, shifting consumer demand channels.
• HUL's revenue growth has been modest, with Beauty & Personal Care flat and Foods & Refreshment growing slowly, prompting strategic changes.
• HUL focuses on refining brands, channels, and media for specific consumer cohorts, reimagining core brands, and boosting online discovery to drive growth.

Why It Matters: HUL is strategically overhauling its leadership and brand approach to counter D2C disruption and reignite growth.