HUL's Quick Commerce Soars: 3% of Business, 100% QoQ Growth

• Hindustan Unilever Ltd (HUL) sees quick commerce as a critical future growth driver, calling it the "fastest scaling route to market."
• Quick commerce now constitutes 3% of HUL's total business and is experiencing nearly 100% quarter-on-quarter growth.
• HUL is significantly increasing investment in quick commerce, including dedicated personnel, bespoke supply chain, technology, and digital marketing capabilities.
• The company reported a 121% rise in consolidated net profit to Rs 6,603 crore in Q3 FY26, with revenue surging to Rs 16,235 crore.
• Other FMCG players like Tata Consumer Products, Britannia Industries, and Emami Ltd also report strong quick commerce growth, highlighting its importance in modern trade.