Instamart 2025: India's Shopping Habits Shift from ₹10 Carts to ₹4.3 Lakh Splurges

• Swiggy Instamart's "How India Instamarted 2025" report reveals a significant shift in Indian shopping habits, moving beyond emergency groceries to everyday convenience and high-value purchases across 128+ cities.
• Daily essentials like milk (4 packets/sec) and dairy dominate, while high-value items like a ₹4.3 lakh iPhone 17 cart in Hyderabad and ₹2 lakh silver brick in Bengaluru show increasing indulgence.
• Speed remains crucial, with deliveries as fast as 2 minutes for noodles in Lucknow and 3 minutes for smartphones in Pune/Ahmedabad, reinforcing quick commerce's value proposition.
• New categories like gifting (roses, chocolates), personal care, and discreet purchases (condoms) are strong growth drivers, alongside a 16-fold increase in wellness orders in Bhopal.
• Tier-II cities like Rajkot (10x growth), Ludhiana, and Bhubaneswar are emerging as key growth engines, showcasing a blend of value consciousness (₹10 printout) and luxury spending.

Why It Matters: Instamart 2025 data reveals India's quick commerce evolution, blending daily needs with luxury across all tiers.