Kusha Kapila's UnderNeat Soars: Rs 150 Cr ARR in 8 Months, Secures $6M Funding

• Kusha Kapila's UnderNeat achieved Rs 150 crore in Annual Recurring Revenue (ARR) within eight months of launch.
• The women's shapewear and innerwear company raised $6 million in a pre-Series A round from Fireside Ventures.
• UnderNeat leveraged Kapila's social media influence, gaining 400,000 Instagram followers quickly after its March 30 launch.
• The brand targets India's underserved, fast-growing shapewear market with products priced 30-40% below global peers.
• Co-founder Vimarsh Razdan noted the rapid growth from two people to a team of 30, serving 200,000 customers.

Why It Matters: UnderNeat's rapid success highlights the power of creator-led commerce and accessible pricing in India.