Master Gen Z Lingo: 10 Essential Words Every Marketer Needs to Know

• Gen Z uses unique slang like "It's giving" to describe vibes and "Vibe check" to assess energy, crucial for marketers to understand.
• Phrases like "Hits different" and "No cap" emphasize emotional impact and honesty, building trust with the Gen Z audience.
• The concept of being the "Main Character" and using "Slay" for praise highlights Gen Z's desire for personalization and confidence.
• Terms like "Core" define aesthetics, while "Delulu" embraces playful optimism, offering creative avenues for brand expression.
• "Ghost" signifies disappearing without communication, emphasizing the need for consistent brand engagement, and "Rizz" denotes charisma, vital for captivating Gen Z with engaging content.

Why It Matters: Marketers must master Gen Z's unique vocabulary to effectively connect, build trust, and engage with this generation.