Nothing Secures RCB Title Sponsorship for 2026 After Historic T20 Win

• Nothing, a London-based consumer technology brand, announced its partnership with Royal Challengers Bengaluru (RCB) as the Title Sponsor for the 2026 season.
• The sponsorship follows RCB's historic T20 title win in 2025 and builds on Nothing's previous association with the team.
• Nothing smartphones will be prominently featured on RCB's match jerseys, digital platforms, stadium branding, and fan engagement initiatives.
• RCB's parent company, Diageo India, has put the franchise up for sale, with bids sought by early February for Royal Challengers Sports Private Limited (RCSPL).
• Adar Poonawalla, CEO of Serum Institute of India, has publicly expressed interest in acquiring RCB, which remains the most valuable IPL brand at $269 million.