OpenAI unveils ChatGPT's first India campaign, boosting regional language AI.

• OpenAI launched ChatGPT’s first integrated brand campaign in India to localize AI experiences for users.
• The omnichannel campaign spans TV, OTT, digital, print, and outdoor, emphasizing voice-first and regional language capabilities.
• It positions ChatGPT as an everyday tool for learning, preparation, and creative expression in local languages.
• The campaign features two films directed by Bharat Sikka, released in seven Indian languages, depicting real-life use cases.
• This initiative follows previous India-focused rollouts, including Study Mode, IndQA, and a free 12-month ChatGPT Go subscription.

Why It Matters: OpenAI's campaign makes AI more accessible and useful for Indians in their own languages.