PhysicsWallah Boosts Marketing 50% for Offline Expansion, Q2 Profit Jumps 70%

• PhysicsWallah (PW) increased marketing spend by 50% in H1 FY26 to support offline expansion and new verticals like CuriousJr and Institute of Innovation and Skills.
• Despite the H1 spike, PW expects full-year marketing spend to moderate to 8-9% of revenue, down from 9.6% in FY24.
• PW plans to open over 75 new centers in FY27 across 27 states, including 45+ Vidyapeeth, 10 Pathshala, and 20 other centers, expanding its nationwide presence.
• The company reported a 70% YoY profit rise to Rs 69.7 crore in Q2 FY26 and a 26% YoY revenue growth to Rs 1,051.2 crore, driven by online learning and increasing offline demand.

Why It Matters: PhysicsWallah's growth and offline push reshape the competitive education landscape.