Piyush Goyal Unveils Bharat GI: India's Exclusive Coffee, Handicrafts Go Global

• Piyush Goyal highlights Bharat GI, a national initiative by DPIIT to promote India's Geographical Indication (GI) products globally.
• The program, with tagline "A World Exclusive," aims to consolidate India's GI products like coffee and handicrafts under a single identity for global recognition.
• Bharat GI emphasizes centuries of skill, community knowledge, and unique geographic origins that make these products irreplicable.
• A dedicated Bharat GI Coffee Lounge is set up at Bharat Mandapam (Hall 14) from February 17-20, inviting attendees of India AI Impact Summit 2026 to experience Indian GI Coffee.
• The initiative seeks to protect regional knowledge, strengthen premium product markets, and enhance global visibility for Indian GI items, supporting local communities.