Quick Commerce Transforms Secret Santa Gifting This Christmas

• Quick commerce apps like Swiggy Instamart, Blinkit, and Zepto adopted festive themes and dedicated Secret Santa categories for Christmas.
• Secret Santa's last-minute, budget-constrained nature perfectly aligned with instant delivery platforms' strengths.
• Common gifts like chocolates, décor, and small toys were regrouped into easily discoverable festive collections.
• App design encouraged discovery with festive tiles and bundled categories, facilitating immediate, unplanned purchases.
• Quick commerce platforms are now integral to modern urban celebrations, supporting last-minute needs and adapting cultural rituals.

Why It Matters: Quick commerce successfully integrated into Christmas Secret Santa traditions by catering to last-minute gifting needs.