Tata Communications Unveils New Brand Identity: 'Together, Limitless'

• Tata Communications launched 'Together, limitless' as its new corporate brand identity, aligning with the AI-driven digital economy.
• The refresh aims to unify employee experience, customer engagement, and commercial strategy under a single narrative.
• The identity emphasizes 'Together' for partnership and trust, and 'Limitless' for potential, agility, and frictionless engagement.
• The brand refresh addresses a perception gap, aiming to highlight the company's broader transformation work beyond existing customers.
• A new television and digital campaign, 'Noise vs clarity,' accompanies the repositioning, focusing on integration and demystifying AI journeys.