Uniqlo Names Jasprit Bumrah as Brand Ambassador for India

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Uniqlo Taps Jasprit Bumrah as Brand Endorser in India for LifeWear Campaign

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Storyboard•17-03-2026, 11:44

Uniqlo Taps Jasprit Bumrah as Brand Endorser in India for LifeWear Campaign

•Global apparel retailer Uniqlo has appointed Indian cricketer Jasprit Bumrah as its brand endorser in India.
•The new campaign is built around Uniqlo's LifeWear philosophy, focusing on simplicity, quality, and comfort.
•A 30-second film features Bumrah in off-field moments, highlighting the AIRism Oversized T-shirt as part of his daily routine.
•Bumrah expressed his preference for comfortable, effortless clothing, aligning with Uniqlo's brand ethos.
•Nidhi Rastogi, Marketing Director, Uniqlo India, noted shared values of excellence and authenticity with Bumrah.

Read Full Article on Storyboard in English

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