Wow! Momo Enters Instant Noodle Market, Targets ₹100 Crore Revenue in 2 Years

• Wow! Momo has launched 'Wow! Noodles', expanding its FMCG range into the instant cuppa noodles market.
• The brand aims for ₹100 crore annual revenue from cuppa noodles within two years, starting with ₹2 crore per month.
• Wow! Noodles offers unique desi-Asian flavors like Khow Suey, Thukpa, and Chinese Bhel, targeting the ₹14,000 crore noodle industry.
• Strategic partnerships with Akasa Air, Air India Express, and soon SpiceJet, enhance product reach and visibility.
• A new production facility in Taloja, Maharashtra, is being set up to support FMCG growth, alongside plans for international expansion to Singapore and Australia.

Why It Matters: Wow! Momo diversifies into instant noodles with ambitious revenue goals and global expansion plans.