YouTube TV to launch genre-based plans in US next year, with sports at core

• YouTube TV will launch genre-based subscription tiers in the U.S. early next year.
• The new "YouTube TV Plans" will feature over ten curated packages, including a sports-focused bundle with channels like ESPN, FS1, and NBC Sports Network.
• Subscribers can add premium sports products such as NFL Sunday Ticket and RedZone, retaining existing features like unlimited DVR and multiview.
• This strategy aims to deepen appeal among sports viewers and solidify YouTube TV's position in the competitive pay-TV market.
• YouTube will also begin showing ads on Shorts accessed through the mobile web.

Why It Matters: New YouTube TV plans offer flexible content, changing how you access TV.