Aston Martin Slashes 20% Workforce, Blames US Tariffs for Hitting Turnaround

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Aston Martin to Cut 20% of Workforce, Blames US Tariffs for Turnaround Woes

An Aston Martin DB12 vehicle on display in the Xintiandi shopping area in Shanghai, China, on Sunday, March 2, 2025. President Xi Jinping heads into China's biggest political huddle of the year with his economy finally getting back some swagger.

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CNBC TV18•25-02-2026, 15:57

Aston Martin to Cut 20% of Workforce, Blames US Tariffs for Turnaround Woes

•Aston Martin Lagonda Global Holdings Plc plans to cut up to a fifth of its 3,000-strong workforce.
•The luxury carmaker expects to save around £40 million ($54 million) from these job reductions.
•CEO Adrian Hallmark stated that US tariffs under Donald Trump significantly complicated their turnaround efforts.
•The company, rescued by billionaire Lawrence Stroll in 2020, has faced product delays, quality issues, and market slowdowns.
•Aston Martin reported a £493 million loss last year and aims for improved, but not positive, free cash flow by 2026.

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