Cognizant's Bold AI Bet: Outcome-Based Pricing, India IPO, and M&A Push

Business
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CNBC TV18•20-01-2026, 00:33
Cognizant's Bold AI Bet: Outcome-Based Pricing, India IPO, and M&A Push
- •Cognizant CEO Ravi Kumar S declares the company's turnaround complete, focusing on "big and bold bets" with AI at the core.
- •The company aims to reposition itself as a "builder" using AI, moving beyond systems integration to create bespoke, agentic capital.
- •Cognizant is exploring outcome-based pricing models, shifting from effort-based billing to owning risk and delivering bundled value.
- •A secondary listing or IPO in India is under active discussion with regulators, aiming to attract new investors.
- •With renewed confidence, Cognizant plans strategic M&A, particularly in AI platforms, specific verticals, and underrepresented geographies like Europe and Asia-Pacific.
Why It Matters: Cognizant is making strategic shifts towards AI-driven growth, outcome-based pricing, and a potential India IPO.
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