Cognizant's Bold AI Bet: Outcome-Based Pricing, India IPO, and M&A Push
Business
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CNBC TV1820-01-2026, 00:33

Cognizant's Bold AI Bet: Outcome-Based Pricing, India IPO, and M&A Push

  • Cognizant CEO Ravi Kumar S declares the company's turnaround complete, focusing on "big and bold bets" with AI at the core.
  • The company aims to reposition itself as a "builder" using AI, moving beyond systems integration to create bespoke, agentic capital.
  • Cognizant is exploring outcome-based pricing models, shifting from effort-based billing to owning risk and delivering bundled value.
  • A secondary listing or IPO in India is under active discussion with regulators, aiming to attract new investors.
  • With renewed confidence, Cognizant plans strategic M&A, particularly in AI platforms, specific verticals, and underrepresented geographies like Europe and Asia-Pacific.

Why It Matters: Cognizant is making strategic shifts towards AI-driven growth, outcome-based pricing, and a potential India IPO.

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