Danube Group Enters Digital Sports Media with Mr. Cricket UAE Platform

• Danube Group launched Mr. Cricket UAE Media Group, UAE's first dedicated digital cricket media platform, on December 18.
• The new venture marks Danube Group's expansion into digital sports media, moving beyond its core businesses.
• Led by Danube Group Vice Chairman Anis Sajan, known as 'Mr. Cricket UAE,' the platform stems from his lifelong passion for the sport.
• Headquartered in Dubai, it aims to provide world-class cricket content, including live coverage, exclusive interviews, and behind-the-scenes access.
• The launch event saw participation from international cricket stars like Dinesh Karthik, Eoin Morgan, and Moeen Ali.

Why It Matters: Danube Group diversifies into digital sports media with Mr. Cricket UAE, driven by passion for cricket.