Nestlé India's Tiwary: Digital, Rural, New Engines for Growth

• Manish Tiwary, new Nestle India Chairman & MD, outlines a strategy focused on digitisation, rural penetration, and long-term growth.
• He aims to significantly increase rural sales, currently 17-18% of total, seeing it as a major growth opportunity.
• B2B, Nespresso, and Petcare are identified as key growth engines, projected to grow 2-3 times faster than the core portfolio.
• Nestle India plans to accelerate revenue growth, increase advertising spend, and introduce more products from its global portfolio.
• Tiwary's leadership will emphasize consumer obsession, deep technology integration, and organizational agility.

Why It Matters: Nestlé India's new strategy outlines future market impact and consumer focus.