Flipkart Acquires Minivet AI to Supercharge GenAI E-commerce Capabilities

• Flipkart acquired a majority stake in Minivet AI on December 19 to enhance its Generative AI (GenAI) capabilities.
• The strategic move aims to strengthen e-commerce with visual, conversational, and AI-led discovery.
• Minivet AI specializes in generative video solutions, transforming static product catalogs into engaging video content.
• The acquisition is expected to accelerate an intuitive, interactive, and immersive shopping experience on Flipkart.
• Financial details of the transaction, including the exact stake acquired, were not disclosed.

Why It Matters: Flipkart boosts its GenAI prowess by acquiring Minivet AI, aiming for an advanced e-commerce experience.