Swiggy, Zomato Boost Incentives Amid Gig Worker Strike & Year-End Rush

• Swiggy, Zomato, and Zepto have increased delivery incentives for gig workers during peak hours and year-end.
• The move aims to stabilize operations amidst a nationwide gig worker strike and anticipated high demand for New Year's Eve.
• Zomato offers Rs 120-150 per order during peak hours, up to Rs 3,500 daily, and temporarily waived penalties on order denials.
• Swiggy promises earnings up to Rs 10,000 across December 31 and January 1, with Rs 2,000 peak earnings on NYE.
• Platforms are coordinating with local authorities to ensure rider safety and smooth deliveries, especially on New Year's Eve.

Why It Matters: Food delivery giants raise incentives to counter worker strikes and meet surging year-end demand.