India-Pakistan T20 World Cup Clash Shatters Viewership Records, Billions Earned

• The India-Pakistan T20 World Cup 2026 match set new digital and TV viewership records, despite initial boycott threats from Pakistan.
• JioHotstar recorded an unprecedented digital reach of 163 million, the highest ever for any ICC T20 event match.
• Digital viewership for this match was 56% higher than the India-Pakistan clash in the 2024 edition.
• The match garnered a massive total watch-time of 20 billion minutes across all screens, a 42% increase from the previous edition.
• On television, the match registered a 71% TRP growth, becoming the highest-rated India-Pakistan T20 encounter since 2021.