Amazon Revamps Fire TV: Major UI Update & New Premium TVs Launched

• Amazon rolls out its first major Fire TV user experience update in years, focusing on content and simplified navigation.
• The redesign introduces a cleaner visual interface with rounded corners, increased spacing, and a wider app row supporting up to 20 pinned apps.
• Navigation is streamlined with clear categories like Movies, TV, Live TV, and a dedicated search button for faster access.
• The update aims to centralize content, enhance discovery with personalized recommendations, and surface programming from subscribed services.
• The overhaul addresses previous user challenges of an overloaded interface due to vast content growth, making content finding easier and faster.

Why It Matters: Amazon's Fire TV gets a major user interface overhaul for easier content discovery and navigation.