CCI Dismisses Digital Ad Manipulation Complaint Against Google, Amazon, Flipkart

• The Competition Commission of India (CCI) dismissed a complaint alleging digital ad manipulation and abuse of dominance by major platforms.
• Entrepreneur Preeti Kodwani accused Amazon, Flipkart, Wix.com, and others of colluding to suppress her business and divert customers.
• The complaint claimed biased search results, manipulated ad placements, and tampering with digital identifiers caused commercial harm.
• Kodwani alleged dominant platforms used control over online advertising to impose discriminatory conditions and restrict market access.
• CCI found allegations "vague, broad and devoid of requisite particulars" and evidence "largely illegible," closing the matter.

Why It Matters: CCI dismissed a digital ad manipulation complaint against tech giants due to vague allegations and insufficient evidence.