Elon Musk Advances 'Epic' Grok Imagine Upgrade Following OpenAI's Sora Closure

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Elon Musk Pushes 'Epic' Grok Imagine Upgrade After OpenAI Shuts Sora

Elon Musk’s xAI doubles down on Grok Imagine after OpenAI ends Sora, promising a major upgrade as regulators scrutinise AI video and explicit content risks.

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Storyboard•26-03-2026, 12:14

Elon Musk Pushes 'Epic' Grok Imagine Upgrade After OpenAI Shuts Sora

•Elon Musk's xAI is significantly upgrading Grok Imagine, its AI video generation model, following OpenAI's discontinuation of Sora.
•Musk announced on X that the next Grok Imagine release would be a major improvement, with xAI intensifying efforts to enhance its capabilities.
•OpenAI's shift away from video generation creates an opportunity for competitors like xAI to expand in the segment; OpenAI may also lose a $1 billion Disney investment.
•Grok Imagine currently generates short videos up to 10 seconds in 720p/1080p and has surpassed Sora and Google's Veo 3.1 on DesignArena.
•The platform faces scrutiny over content moderation, with concerns about explicit content and regulatory notices from India and the European Commission.

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