Kishore Lulla, Founder of Eros Innovation, said the company is building an infrastructure layer that allows creators to participate directly in the digital economy while protecting the cultural and economic value of Indian storytelling.
Digital
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Storyboard18-02-2026, 12:00

Eros Innovation Launches 'Eros Universe' AI App at India AI Impact Summit

  • Eros Innovation unveiled 'Eros Universe', an AI-powered creator economy app built on Large Cultural Models (LCMs) at the India AI Impact Summit.
  • Developed by ErosGenAI, the LCM framework integrates cultural context, narrative structure, and regional storytelling into AI systems, moving beyond general-purpose LLMs.
  • The platform utilizes LCM, LCVM, and LCEM models, trained on over 1.5 trillion rights-cleared, culturally curated tokens from five decades of cinematic and musical assets.
  • Eros Universe offers a compliance-first infrastructure with access to 12,000+ films and 100,000 characters, enabling IP-protected creation within Indian jurisdiction.
  • A $5 million Global Creator Acceleration Program supports AI-native projects, aiming to empower creators in Tier 2 and Tier 3 India with AI-assisted storytelling.

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