EU to penalize Google over search self-preferencing, DMA rules

• EU is preparing to penalize Google for alleged self-preferencing in search results, as its recent adjustments are deemed insufficient under the Digital Markets Act (DMA).
• The European Commission charged Google in March for elevating its own services like shopping, hotel, and flight listings above rivals.
• Google's proposals to address the issue have been rejected, potentially leading to billions in fines, up to 10% of its global annual revenue.
• The dispute impacts vertical search providers and travel businesses, who argue Google's practices hinder their visibility.
• This potential sanction could increase transatlantic friction, and Google faces separate scrutiny over its Google Play app store practices.

Why It Matters: EU fines Google could change how you find things online.