Instagram Chief Warns AI Will Flood Feeds, Calls for "Fingerprinting Real Media"

• Instagram head Adam Mosseri warns AI-generated content will increasingly dominate social media feeds, challenging users' perception of reality.
• Mosseri states that traits like authenticity and a distinct voice, once key for creators, are now easily replicable by AI, making genuine content scarce.
• He predicts a shift towards raw, imperfect aesthetics as creators try to signal realness in a world of perfected AI-generated visuals.
• Mosseri suggests "fingerprinting real media" – cryptographically signing images at capture – as a way to verify authenticity, rather than solely detecting fakes.
• The comments highlight growing industry concerns about trust and verification in the era of sophisticated AI-generated media.

Why It Matters: AI will flood social media, challenging authenticity; Mosseri proposes "fingerprinting real media" for trust.