Reddit Launches 'Max Campaigns' to Challenge Meta, Google in Automated Ads

• Reddit introduces "Max campaigns," an automated advertising product, to simplify media buying and compete with industry giants.
• Announced at CES 2026, Max campaigns leverage "Reddit Community Intelligence" and AI to automatically adjust ad settings, budgets, and placements in real-time.
• The system automates audience targeting, bidding, creative rotation, and budget allocation, reducing manual advertiser management.
• Includes optional AI-assisted creative tools for headline suggestions and image adaptation, with video cropping planned.
• Features "Top Audience Personas" reporting, using AI to group users and provide insights into campaign engagement and trending topics.

Why It Matters: Reddit's Max campaigns automate ad management using AI and community insights, challenging Meta and Google.