Spotify Launches AI-Prompted Playlists in US, Canada to Boost Discovery

• Spotify introduces 'Prompted Playlist' feature for Premium subscribers in the US and Canada.
• Users can generate playlists using conversational AI prompts based on their listening preferences and mood.
• The feature allows natural language descriptions and considers listening history for personalized results.
• It aims to enhance music discovery, offering fresher tracks, emerging artists, or specific genre exclusions.
• Molly Holder highlights user desire for active shaping of their listening experience, moving beyond passive personalization.

Why It Matters: Spotify's new AI-prompted playlists empower Premium users to actively shape their music discovery.