Launched less than a year ago, UpScrolled climbed to the top position in Apple’s App Store free social networking category in the United States this week.
Digital
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Storyboard30-01-2026, 15:38

UpScrolled: The New Social App Surging Amidst TikTok's US Takeover

  • UpScrolled, founded by Issam Hijazi, saw a sharp rise in global downloads after TikTok's US operations were taken over by an American-owned investor group.
  • The app quickly topped Apple's App Store free social networking category in the US and ranked high in the UK, Canada, and Australia.
  • UpScrolled promotes transparent technology, allowing users to share opinions without bias, shadowbanning, or opaque algorithms, ensuring every post has an equal chance of being seen.
  • It features a chronological 'Following' feed and a 'Discover' feed based on visible engagement metrics, differing from TikTok and Instagram's personalized algorithms.
  • The app's rapid growth is fueled by users concerned about TikTok's new ownership, content moderation, and data privacy, with its user base jumping from 40,000 to over one million.

Why It Matters: UpScrolled is a fast-growing social app gaining traction due to its transparent approach and TikTok user concerns.

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