Gig Workers' New Year's Eve Strike Fails to Disrupt E-com, Food Delivery

• Gig workers' nationwide strike on New Year's Eve demanding better pay and conditions had minimal impact on e-commerce and food delivery services.
• Companies like Zomato and Swiggy offered significant incentives (e.g., Zomato up to Rs 3,000/day, Swiggy up to Rs 10,000) to delivery partners.
• These incentives, including waived penalties, were described by companies as standard practice during high-demand festive periods.
• Unions like TGPWU and IFAT claimed lakhs of workers participated, but company insiders reported business as usual.
• Gig workers' unions have announced an escalated nationwide strike for December 31, 2025, citing companies' indifference to their demands.

Why It Matters: Increased incentives by platforms largely neutralized the gig workers' New Year's Eve strike impact.