Congress Eyes Tamil Superstar Vijay for Kerala Win Amidst Do-or-Die Battle

• Congress is strategizing to leverage Tamil superstar Vijay's massive fan base and popularity to secure victory in the upcoming Kerala elections.
• Vijay, a highly popular actor in Kerala with an active fan base, is seen as a key asset for attracting young voters and women.
• The Grand Old Party faces a 'do-or-die' situation in Kerala, having failed to win power for the past decade despite strong leadership ties to the state.
• Rahul Gandhi's recent phone call to Vijay and support for his movie 'Jana Nayagan' are part of Congress's efforts to align with the actor.
• Congress is willing to risk displeasing DMK by backing Vijay, prioritizing Kerala as a state where it can be a primary political force.

Why It Matters: Congress is banking on Tamil superstar Vijay's popularity and fan base to win the crucial Kerala elections.