Arijit Singh Breaks Free from Bollywood: A New Era for Indian Music

• Arijit Singh, one of the world's most streamed artists, announced his decision to pursue an independent musical career, moving away from playback singing in Bollywood.
• This move signifies a major shift in the Indian music industry, where streaming platforms have diminished Bollywood's sole control over musical significance.
• Streaming data shows a rise in independent and non-film music consumption, with artists like King and Saurabh Lokahnde achieving massive success outside of films.
• Arijit's decision reflects a global trend of artist independence and ownership, similar to Taylor Swift's re-recording initiative, allowing artists to control their work and revenue streams.
• While Bollywood still offers exposure, Arijit's independence redefines the artist as a rights-holder, enabling creative freedom and diverse income opportunities beyond film soundtracks.

Why It Matters: Arijit Singh's shift to independent music marks a pivotal moment, challenging Bollywood's dominance in the streaming era.