Bengaluru Flowers to Adorn Rashmika-Vijay Wedding Amidst Domestic Demand Surge

• Flowers grown around Bengaluru are set to decorate the high-profile wedding of Rashmika Mandanna and Vijay Deverakonda, highlighting the peak floriculture season.
• Domestic demand for flowers has significantly increased, absorbing supply previously destined for exports, due to rising air freight costs and withdrawal of government subsidies.
• Karnataka, India's largest floriculture hub with a Rs 5000 crore annual turnover, sees a surge in business during the January-February peak season, largely driven by weddings.
• Beyond traditional roses, demand for diverse cut flowers like Celosia, Snapdragon, Trachelium, and Delphinium is rising for wedding decor due to their visual impact.
• The shift towards domestic demand, fueled by celebrity weddings and national celebrations, is helping to stabilize the floriculture industry in Karnataka.

Why It Matters: Bengaluru's floriculture thrives on domestic demand, especially celebrity weddings, despite export challenges.