Bollywood Stars Secure Personality Rights: From Salman Khan to Shatrughan Sinha

• Kajol, Vivek Oberoi, Salman Khan, Aishwarya Rai Bachchan, Abhishek Bachchan, Jackie Shroff, Anil Kapoor, and Shatrughan Sinha have all secured court protection for their personality rights.
• These legal actions aim to prevent unauthorized commercial exploitation of their names, images, voices, and likenesses.
• The orders specifically target fake endorsements, misleading promotions, impersonation, and digital misuse including AI-generated content and deepfakes.
• Courts emphasize that celebrity identity and goodwill are valuable commercial assets that cannot be monetized without explicit consent.
• Shatrughan Sinha's case highlights protection for iconic dialogues and mannerisms, showing the evolving scope of personality rights.