Amruta Khanvilkar Launches 'Amulya' Sari Brand, Embraces Entrepreneurship on Women's Day

• Actor-producer Amruta Khanvilkar launched her sari brand ‘Amulya’ on International Women's Day 2026, marking her entrepreneurial debut.
• The brand name ‘Amulya’ (meaning priceless) reflects her deep personal connection to saris, celebrating their cultural and emotional significance.
• Amruta emphasizes inclusivity and affordability, aiming to make beautifully crafted saris accessible to a wider range of women.
• She visited Tirupati Balaji Temple before the launch, considering ‘Amulya’ a heartfelt journey rooted in tradition and emotion.
• Future plans include digital expansion, followed by pop-ups and collaborations in various cities to connect organically with customers.