BTS' SWIM Shatters Records, Hits 100 Million Streams in Just Over a Week

• BTS' lead single "SWIM" from their comeback album Arirang achieved 100 million streams in just over a week.
• The song debuted at No. 1 on Spotify Global Top 50, accumulating 14-15 million streams in its first 24 hours.
• The album Arirang generated 110 million streams on its first day, with all tracks dominating global charts.
• "SWIM" blends alternative pop with BTS' emotional storytelling, focusing on themes of resilience and moving forward.
• The success is amplified by BTS' long-awaited comeback after military service, setting a new bar for streaming in 2026.

Key Questions Answered

How will BTS's military service impact future album releases and global tours?

BTS has launched a world tour following their military service completion and album release. The "Arirang World Tour" is set to begin on April 9 in Goyang.

What strategies do K-Pop groups use to achieve such rapid streaming milestones?

K-Pop groups achieve rapid streaming milestones through a combination of a mature digital ecosystem, direct partnerships with retailers, and the immense power of their loyal global fanbase.

Could 'SWIM' become BTS's most streamed song ever, surpassing previous hits?

'SWIM' has the potential to become BTS's most streamed song ever.